Accenture Augmented Reality

Accenture Augmented Reality is a new type of communication tool and app that superimposes computer-generated images and content onto real-world environments, thereby enhancing a users perception of reality by combining physical and virtual elements.

This offers an innovative and highly-engaging way to communicate with audiences beyond the traditional forms of email and print, and can be used for marketing, recruiting, project updates, and more. The app uses triggers, such as pictures, and connects them to augmented reality, such as videos. Users experience an augmented reality instead of being subjected to content, making the message more unique and memorable.